Valentine’s Day Ideas for Social Media

Whether you love it or hate it, Valentine’s Day comes around every year as a celebration of love. This day is usually surrounded by significant additional spending by consumers all over the world.

The most common increase in sales are usually on gift items in the form of the following:

  • Confectionary
  • Greetings Cards
  • Experiences
  • Evenings Out
  • Jewellery
  • Flowers
  • Gift Vouchers
  • Clothing

All in all, there are a wide range of businesses that can use Valentine’s Day to run successful marketing campaigns. Social media marketing is a great tool for inspiring shoppers to buy.

Below is a list of some great ways that you can boost your engagement and sales on social media this Valentine’s Day:

1. Promote Your Best-Selling Products

If your business sells flowers, chocolates, or jewellery, then Valentine’s Day is potentially one of the best sales opportunities of the year. Running a promotion on your most sought after items that can be purchased as gifts is a great move.

You may even be able to incorporate some less romantic products into your promotion by focusing the promotion around celebrating love.

2. Use Valentine’s Day Hashtags

Hashtags are a great way to promote any type of business on social media. Try focusing some of your content around love and romance in the build up to Valentine’s Day (when people will be searching the hashtags the most) and try to incorporate some of the most popular Valentine’s hashtags into your posts.

3. Run a Valentine’s Contest

Contests are a great way to boost your engagement and make more people aware of your brand. The best contests involve getting people to share your content in exchange for an entry. This way, your business grows and more people see your content. Try giving away one of your best-selling products in time for Valentine’s Day.

4. Create a Valentine’s Landing Page

Show your customer’s that you care about love and romance by creating a temporary Valentine’s landing page on your website. This is a great way for your to focus on promoting your Valentine’s products and gifts. Many people expect businesses to update their website based on the time of year, and this is a way to show that you are keeping your website fresh and up-to-date.

5. Don’t Forget to Focus on Single People

Valentine’s Day is all about couples in love, but what about those that are single? Prove that you care about all of your customers (not just those that are loved up) by promoting products for singles too. Many singles will use Valentine’s Day to celebrate self love and self care, so you should promote some products that surround this idea and focus some of your content on this as well. Again, you can incorporate hashtags into your posts that are focussed on singles on Valentine’s Day.