Tips for Running a Successful Christmas Marketing Campaign
‘Tis the season to be jolly, but it’s also the season for smashing those end of the year marketing campaigns. Let’s face it, Christmas wouldn’t be Christmas without endless marketing efforts being thrown at us from every direction.
According to research, 61% of shoppers would consider purchasing goods from a new retailer during the Christmas period. All the more reason to up your marketing game and get attracting those new customers and clients.
Follow the steps below to ensure your Christmas marketing campaign runs smoothly.
One of the most important things you can do when it comes to your Christmas marketing campaign is plan. Did you know that John Lewis start planning their Christmas ad campaign in January? While that may seem hasty for some, it’s never too soon to start planning ahead.
Think about your resources, your social media accounts, how many influencers you have connections with, how many current customers and clients you have – and then think about how you can use these resources in your Christmas marketing campaign.
The more planning you can do, the better. You should have a complete plan from start to finish so that you and your team know exactly what you are doing and what goals you expect to achieve from your Christmas ad campaigns.
You now need to think about executing your campaign in a big way. You can’t expect to see results from just one measly Instagram post. Create varying content for all of your different platforms and spread your campaign out over a few weeks to get the best traction from it.
When executing your campaign, you should always be sure to track how well it’s doing. See what’s working and what’s not and adapt your efforts to suit what’s working. Constantly making adjustments will ensure that you get the best possible results from your Christmas marketing budget.
Once your Christmas marketing campaign has finished and the new year is upon us, it’s time to look back and learn. Take a look at the results from your campaign. Analyse your ROI and think about ways that you can better your results in the coming year.
By keeping track of your results and knowing what works and what doesn’t, you can learn how to make your next campaign even bigger and better.
It’s really as simple as that. Plan, execute, learn.
The team at The Social Empire wishes you a Merry Christmas!