Why is social media important?

In the present climate, the use of social media is essential in order to grow a following, build brand awareness and increase leads and sales. As of 2020, 3.8 billion people around the world are regularly using social media platforms to connect with others. Creating social accounts for your business gives you the ability to reach out to a vast audience, at your fingertips.

5 Reasons to Utilise Social Media for your Business

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When the tools for success are right in front of you, you should always use them to your advantage. Here are the most beneficial elements of creating social media pages for your business:

Growing a Following

A huge percentage of the population are online worldwide, making it so much easier to target your desired audience on a monumental scale. Social media gives businesses and individuals the chance to connect with potential clients and followers all over the world, from the comfort of their own home. 

Social media pages also give you the opportunity to grow your business affordably, with the use of online ad campaigns. Gone are the days of posting flyers day in, day out and wondering whether people have read them – or used them as a coaster for their brew. 

Instead, social media allows you to invest in ad campaigns, whatever your budget, and target your desired audience at the touch of a button.

Building Brand Awareness

The efficiency of building your reputation online is a huge factor to why the majority of businesses choose to set up socials of their own. Regular posting on your business social media pages, along with a well planned ad campaign, helps to build up visibility and awareness of your brand, services or narrative.

If you’re looking to get your voice heard or draw in limitless potential clients, starting up on social media is essential to begin that journey. Creating pages on the likes of Instagram, Facebook and Twitter is the most important factor in boosting your leads and sales.

Showing Authenticity

Have you ever considered purchasing from a brand online, but backed out due to their lack of web presence? We know that feeling. The majority of your potential clients will be looking for signs of your business being legit, before opening their wallets and making that initial purchase. The more presence you have online, and the more content and interactions people can see, the more likely they are to invest in you. 

Ensure you represent your brand in the right way. Think about how you want people to see you, and make sure this theme is continuous throughout your social media pages. Depending on the nature of your brand, making your posts relatable and fun, and showing off the personality of your business can draw people in further.

Interacting with your Audience

Social media pages give you a platform to interact with your audience and clients. Regular interactions keep people interested, and allow your audience to grow a personal bond with the brand. This results in more leads and sales, as you build up your reputation online.

Instagram is a fantastic example of peak audience interaction opportunities, with the story and live tools available. These allow people to answer questions, submit their ideas, and watch the team behind your business live on camera.

Staying on Trend

Social media has a constant stream of trends and progressions. Creating your own business accounts allows you to stay in the know, and keep up with current affairs and fads.

By doing so, you can tweak your services and content to stay up to date with what currently captivates your audience. Creating social media pages prevents you from losing track of your audience’s enthusiasms, and producing stale and unrelatable content.