How to Stand Out From The Crowd on Social Media
There are so many people and businesses on social media now that it can be very hard to stand out from the crowd. Some people think that you need some kind of viral stunt in order to stand out, but that’s simply not the case.
Here, we will go over a number of tips to help get your businesses standing out above all of the noise.
1. Use Your Brand Voice
One of the most simple ways to stand on social media is to just be yourself. Sounds so easy, but yet it’s one of the most effective ways to stand out from the crowd.
Finding your brand voice in the first place can be tricky. However, once you’ve nailed it, you’ll stand out from the rest. Plus, you’ll attract the right kind of followers to your social media accounts.
2. Create Themes for Your Accounts
It’s all about the aesthetics nowadays so theming your accounts appropriately can help you attract the right people to your page and can even make people more likely to follow you. Theming your account usually means sticking to a certain colour theme or using the same kind of filters over each image. This gives your account a unique and distinct look and feel.
Themed accounts are usually very visually pleasing and will set the mood for your followers. Your theme should reflect your brand so that you attract the right kind of people to your accounts.
3. Use Strong Visuals
A great way to help your business stand out on social media is to make use of strong visuals. Make sure the images and videos that you use are clear and high quality.
You want your images to reflect your brand. Good, strong visuals can be key to attracting and retaining followers. Remember to get creative in your visuals. You could even try getting a little interactive with your images to entice your followers into engaging with your content.
4. Write Compelling Captions
You want your images to tell a story about your brand. The best way that you can add to your story is by creating interesting and compelling captions for every image.
Try to keep your captions entertaining and give value to your audience. The point here is to connect with your followers. With this in mind, try focusing on sparking conversations rather than just talking at them.
5. Create Recurring Posts or Events
A great way to keep your audience engaged and constantly coming back for more is to create recurring posts or events. Try perhaps introducing a weekly Q&A with the team via livestream, or share a weekly tip to your feed.
The key here is to create something that people want to come back and see each week. This can be one of the best ways to connect with your audience, add value, and can even show off your brand’s personality.
We hope this sparks some creative ideas for your social media strategy. Did you know that we offer social media management and can take all of the stress out of social media for you? If you’re interested in finding out more about what we can do for you and your business, get in touch with us today!