How to Create Engaging Reels on Instagram
Reels are a relatively new way of engaging with your audience on Instagram. While you don’t have to make every single new post a reel, it’s good to take advantage of the option so that you can interact with and entice your audience in new ways.
The Do’s and Don’ts of Instagram Reels
Below is our list of helpful tips on what you should and shouldn’t do to create engaging Instagram Reels:
DO – Inspire creation, giving a sense that anyone can join in and create with you
DO – Follow the Instagram community guidelines
DO – Share original content that is truly authentic
DO – Include a fun twist or surprise in your video
DO – Take advantage of the Reels music library and audio tools
DO – Pull the view in quickly – the more intriguing your video is, the better
DO – Stay relevant with cultural moments and topics
DO – Include a ‘wow’ factor or a hilarious moment
DON’T – Add music that isn’t in the Instagram music library, unless you own a license to do so
DON’T – Create any content that goes against the community guidelines
DON’T – use any ‘dated’ references
DON’T – lack a storyline
To make the most of your Instagram Reels content, be sure to include as many of the ‘do’s’ as you can and avoid all of the ‘don’ts’. This is the best way for you to create engaging Reels that your audience will love.
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