How to Create Engaging Reels on Instagram

Reels are a relatively new way of engaging with your audience on Instagram. While you don’t have to make every single new post a reel, it’s good to take advantage of the option so that you can interact with and entice your audience in new ways.

The Do’s and Don’ts of Instagram Reels

Below is our list of helpful tips on what you should and shouldn’t do to create engaging Instagram Reels:

Do’s

DO – Inspire creation, giving a sense that anyone can join in and create with you

DO – Follow the Instagram community guidelines

DO – Share original content that is truly authentic

DO – Include a fun twist or surprise in your video

DO – Take advantage of the Reels music library and audio tools

DO – Pull the view in quickly – the more intriguing your video is, the better

DO – Stay relevant with cultural moments and topics

DO – Include a ‘wow’ factor or a hilarious moment

Don’ts

DON’T – Add music that isn’t in the Instagram music library, unless you own a license to do so

DON’T – Create any content that goes against the community guidelines

DON’T – use any ‘dated’ references

DON’T – lack a storyline

To make the most of your Instagram Reels content, be sure to include as many of the ‘do’s’ as you can and avoid all of the ‘don’ts’. This is the best way for you to create engaging Reels that your audience will love.

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