How to Create a Great Brand Image Through Social Media
Social media is a great tool for businesses. When it comes to building a brand on social media, it’s important to invest some thoughts and resources into it to maximize your chances of success.
Brand awareness is a top priority when it comes to marketing, and social media channels are a great solution for getting the word out about your business. If you’re able to create a strong brand image on social media, you’ll be able to reach a much broader audience.
What is Branding?
Branding is not just about creating a striking logo. Your branding is how people perceive your business, products, or even you as a person. The goal with branding is to make sure people perceive your brand in the way that you want them to. Even if your business is new, or you aren’t actively marketing it, people will still have a perception of your brand. It’s up to you to shape the way you want people to feel about your business.
How to Create a Strong Brand Identity
The first thing you need to do with a new business is to define your brand. In general, we are exposed to thousands of brands every single day. So, how do you create a brand that people are going to remember?
One of the most important things about creating a good brand image is that you need to be confident in what your brand represents. Think about what makes your brand different and focus on showcasing these unique aspects so that people remember you.
Although a large follower count does make your brand look more established, it doesn’t really do much for your business. It is better to have 10 followers who are willing to interact with your brand and buy your products than to have 1000 followers who don’t. Don’t get caught up in trying to grow your follower count. With the right branding, the followers will soon come.
It’s important to post frequently on social media. If you’re not posting, you’re not visible, so focus on trying to get engaging content out regularly.
10 Social Media Branding Tips
Now that you know the basics of branding on social media, here are 10 tips on how to create a great brand image:
1. Be Consistent Across Your Social Media Accounts
Building a brand doesn’t happen overnight – it takes a lot of time and dedication. The best way to get people to start remembering you is to be consistent across all of your channels.
Your accounts on social media should feature your logo and should always appear in line with your intended brand identity. Be consistent with your colour scheme, style, graphics, language, and your post frequency.
2. Create a Logo That Demonstrates What Your Brand Is All About
Your logo should represent your brand’s identity. You want to make it easy for people who aren’t familiar with your brand to have an understanding of what your brand is and what you stand for. Try to think about how you want people to perceive your brand, and try to incorporate that into your logo.
3. Think About Your Colour Scheme
Colours can be used to give your brand a personality. Using colours with an impact can help a brand appeal to its target audience.
You want to choose a colour scheme that truly reflects your brand and then be consistent with that theme across all of your marketing channels. This ensures makes your brand looks a lot more professional and also makes it easier for people to recognise your brand across various channels.
4. Know Your Writing Style and Tone of Voice
Your tone of voice will be determined by your products or services and your target audience. Try to imagine your brand as a person and think about how they would talk. Think about your brand in terms of gender, age, interests, and personality as this will help you to imagine the tone of voice.
Think about the following aspects to determine your language and tone of voice:
- Purpose – Identify the main reason behind your brand. What are your goals? Are you looking to educate or entertain? Your language should reflect this.
- Tone – Be clear on social media about what and how your brand will communicate online. Is your brand serious and formal or is it more cheeky and irreverent? Be sure to incorporate this to your language in your posts.
- Language – What kind of language will your brand use online? Are you going to be incorporate young and hip language with a bit of slang thrown in or are you going to use more industry-specific language?
Think about the above points when creating your social media strategy so that you can ensure you keep to the same theme for all posts and across all of your social media channels.
5. Talk Like a Human Being
The most successful method of language on social media is to talk like a human being.
Avoid the corporate-style speech and instead try to take a more conversational approach. If you are responding to customers, talk to them on a first name basis to make them feel more comfortable and so that you appear friendlier. Talking like a human being with a personality will make your brand more relatable. If you choose to talk in a genuine, clever , and entertaining way then you may even find yourself going viral.
6. Converse With Your Audience
Focus on building a conversation with your customers by interacting with them regularly. Don’t simply focus on posting all about your products and nothing else. You want to create genuine two-way conversations with consumers. Customers will trust a brand that they feel values them a lot more than a brand that simply pushes their products in front of them.
7. Tell a Compelling Story
Storytelling is a huge part of the human existence. Telling someone a story can have a powerful effect of getting them on board with you. A good story creates a good experience, and you want your social media accounts to create a good experience for those who are viewing them. Involve your customers in your brand story and they will be a lot more likely to engage with you.
8. Be Transparent
Transparency is important in creating long-lasting relationships. With this in mind, your consumers will respond to transparency. Give them a look into the behind the scenes aspect of your business.
Use social media to publish information that will help your customers to better understand the mechanics that go into keeping your brand running.
9. Post Content That Is Relevant
You should never just post for the sake of posting. Your social media posts should be relevant, simple, and meaningful. If you keep posting boring content, your followers are most likely going to unfollow down the line, and this can even make them dislike your brand.
10. Make Your Social Media Visual
Users engage a lot more with posts that are visually pleasing than those that are just simple plain text. Add photographs, infographics, and other visuals that are eye-catching and that will make people want to engage with your posts.
Did you know that we have helped countless brands create a great brand image on social media? If you are struggling to hit the ground running with your social media brand strategy, get in touch with us today to find out more about how we can help you shine.