The Best Times to Post on Social Media in 2021, social media, social media management, Best Times to Post on Social Media in 2021

The Best Times to Post on Social Media in 2021

When you are creating content for social media, one of the biggest challenges is getting as many people as possible to see your content. As many social media algorithms move away from the traditional reverse chronological view and move towards a more relevance-based approach, it’s important to know the best times to post so that as many eyes fall on your content as possible.

Knowing the best times to post allows you to stay one step ahead of your competitors at all times. In this article, we will go over the best times to post for different industries on each social media platform. The statistics in this article are based on findings from Sprout Social.

Best Times to Post on Instagram

Instagram is the second most logged-in social media site and it’s only expected to continue to increase it’s user base over the coming years.

Looking at Instagram as a whole, the most consistent high-engagement times fall between 9 a.m – 4 p.m Monday – Friday.

Below is a list of the best times to post on Instagram for different industries. These times are based on when particular industry audiences are most active.

Best Times to Post on Instagram for Consumer Goods

  • Best time – Wednesday at 3 p.m.
  • Best day – Wednesday
  • Worst day – Sunday

Best Times to Post on Instagram for Media

  • Best time – Friday at 9 a.m.
  • Best day – Friday
  • Worst days – Saturday and Sunday

Best Times to Post on Instagram for Education

  • Best time – Friday at 10 a.m.
  • Best day – Friday
  • Worst day – Sunday

Best Times to Post on Instagram for Nonprofit

  • Best times – Tuesday 1-3 p.m. and 2 p.m on Wednesday
  • Best day – Wednesday
  • Worst day – Sunday

Best Times to Post on Instagram for Tech

  • Best times – Wednesday at 6 – 10 a.m. and Friday at 7 – 10 a.m.
  • Best day – Wednesday
  • Worst day – Sunday

Best Times to Post on Instagram for Healthcare

  • Best times – Tuesday at 8 a.m.
  • Best day – Tuesday
  • Worst days – Saturday and Sunday

Best Times to Post on Instagram for Finance

  • Best times – Friday at 11 a.m.
  • Best day – Wednesday
  • Worst day – Thursday

Best Times to Post on Instagram for Recreation

  • Best times – Wednesday and Thursday at 1 p.m.
  • Best day – Wednesday
  • Worst day – Sunday

Best Times to Post on Facebook

Facebook has always been one of the biggest social media platforms since its launch in 2004. It’s a great place to reach consumers and advertise your products and services, providing you post at the right time.

As a whole, the highest engagement times for Facebook fall between 8 a.m. – 3 p.m. Tuesday to Thursday.

Below is a list of the best times to post on Facebook for different industries. These times are based on when particular industry audiences are most active.

Best Times to Post on Facebook for Consumer Goods

  • Best times – Wednesday at 1 p.m. and Friday at 11 a.m.
  • Best days – Wednesday and Friday
  • Worst day – Sunday

Best Times to Post on Facebook for Media

  • Best times – Tuesday, Wednesday and Thursday at 5 p.m and Friday from 8 – 9 a.m.
  • Best day – Wednesday
  • Worst day – Sunday

Best Times to Post on Facebook for Education

  • Best times – Wednesday at 9 a.m and Saturday at 5 p.m
  • Best day – Wednesday
  • Worst day – Sunday

Best Times to Post on Facebook for Nonprofits

  • Best times – Wednesday and Friday at 8 – 9 a.m.
  • Best day – Wednesday
  • Worst day – Saturday and Sunday

Best Times to Post on Facebook for Tech

  • Best time – Wednesday from 9 a.m. – 12 p.m.
  • Best day – Wednesday
  • Worst day – Sunday

Best Times to Post on Facebook for Healthcare

  • Best times – Wednesday from 10 a.m. – 12 p.m.
  • Best day – Wednesday
  • Worst days – Saturday and Sunday

Best Times to Post on Facebook for Finance

  • Best time – Wednesday at 12 p.m.
  • Best day – Wednesday
  • Worst days – Saturday and Sunday

Best Times to Post on Facebook for Recreation

  • Best time – Tuesday at 2 p.m., Wednesday at 1 p.m., and Friday at 11 a.m.
  • Best day – Wednesday
  • Worst day – Sunday

Best Times to Post on Twitter

Twitter remains a top destination to connect with audiences all over the world. In order to get the best results from your Twitter marketing, it’s imperative that you know the best times to post on the platform.

The peak times for engagement on Twitter fall on Monday to Friday from 8 a.m. to 4 p.m.

Below is a list of the best times to post on Twitter for different industries. These times are based on when particular industry audiences are most active.

Best Times to Post on Twitter for Consumer Goods

  • Best times – Sunday at 11 a.m.
  • Best day – Sunday
  • Worst day – Monday

Best Times to Post on Twitter for Media

  • Best times – Wednesday at 9 a.m. and Thursday at 9 a.m and 8 p.m.
  • Best day – Thursday and Friday
  • Worst Day – Saturday

Best Times to Post on Twitter for Education

  • Best times – Saturday between 5-6 p.m.
  • Best day – Saturday
  • Worst day – Sunday

Best Times to Post on Twitter for Nonprofit

  • Best times – Wednesday at 7 a.m.
  • Best day – Wednesday
  • Worst day – Saturday

Best Times to Post on Twitter for Tech

  • Best times – Tuesday at 9 a.m.
  • Best days – Tuesday and Wednesday
  • Worst day – Sunday

Best Times to Post on Twitter for Healthcare

  • Best times – Wednesday from 8 a.m.-2 p.m.
  • Best day – Wednesday
  • Worst day – Sunday

Best Times to Post on Twitter for Finance

  • Best times – Tuesday from 1-5 a.m. and Sunday at 2 p.m
  • Best day – Tuesday
  • Worst day – Saturday

Best Times to Post on Twitter for Recreation

  • Best times – Friday at 9 a.m
  • Best day – Friday
  • Worst day – Saturday and Sunday

There’s no doubt that utilising the information above will put you ahead of your competitors in your social media strategy. Posting at the right times can help to increase engagement and build your audience much more quickly.

Did you know that we work with brands to build a successful social media marketing strategy? Get in touch with us today to find out more about how we can help you thrive on social media!